To the relief of many online operators, the FTC finalized a new version of the COPPA Rule in January 2013. The Rule then went into effect on July 1, 2013.
The FTC published a video on YouTube highlighting the changes to the Rule that businesses needed to be aware of from a COPPA compliance perspective. Although the video is hardly a Hollywood production, we’ve republished it below for your edification. The highlights include the following:
- Definitions expanded to include new technology,
- Definitions expanded to include new types of information collected such as geolocation and IP addresses that qualify as personal information,
- Additions to what information needs to be disclosed to parents,
- Directions on information that must be disclosed in privacy policies,
- New methods for gaining consent from parents,
- New requirements on child information security, and
- New enforcement efforts against companies offering COPPA help online.